Visual Storytelling & Concepts
natural alchemy
Spring/Summer luxury packaging concepts using visual narratives of warmth, emotion and the joy of life.
Honey and water are used as a visual symbol of natural alchemy: magical, transformational, eternal.
Presenting a series of collectable concepts combining luxurious decorative art with intelligent conceptual storytelling. Elevating brand narratives through alluring and covetable products, packaging and campaigns.
The Natural Alchemy collection illustrates the female form as a reflection of nature itself - both vulnerable and strong, dark and light.
The bee serves as a symbol representing natural alchemy and the circularity found within nature, whilst the updated quatrefoil motif echoes our historic yearning for connection through water, windows and mirrors, to the earth, ourselves and the supernatural.
Magic is found in everyday moments, whilst simultaneously bringing moments of magic to the everyday.